Reo.Dev, a startup offering a revenue intelligence tool for developer-focused go-to-market, has raised $1.2 million in its pre-seed funding led by India Quotient.
The funding round saw participation from angel investors within the developer infrastructure industry, including Adam Frankl, ex-VP marketing at JFrog and Sourcegraph, Savin Goyal of Netflix and Outerbounds, and Shraddha Gupta of Hasura.
Reo.Dev is building an AI-powered marketing stack to empower tech companies, where developers play a pivotal role in product purchase decisions. It leverages AI to analyse developer intent signals sourced from millions of open-source, public, and first-party data. This approach enables companies to accelerate their sales processes.
Reo.Dev claims to have built a global customer base, with some of the world’s most renowned commercial open-source companies from both the US and Europe, including Lightbend, Unleash, Outerbounds, and others, among its clients.
“The sales processes for new age tech companies are changing. Historically, there was just the business buyer who was a key decision-maker. But now there is an additional, increasingly influential buyer – the developer or the tech user. We feel the sales tooling for this changed GTM motion will be fundamentally different and we are building for that,” Achintya Gupta, Co-founder and CEO of Reo.Dev.
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