Apple’s electric car project is dead

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After a decade of work, the company is reportedly giving up on its ambitious effort to create an autonomous electric car.

By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.

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A black-and-white graphic showing the Apple logo

Illustration by Nick Barclay / The Verge

Apple has halted its long-rumored project to create an electric car, according to Bloomberg. The company reportedly announced the news internally on Tuesday and said many people in the 2,000-person team behind the car will shift to generative AI efforts instead.

Apple chief operating officer Jeff Williams and Kevin Lynch, a vice president in charge of the project, informed employees of the project’s discontinuation, Bloomberg reports. Apple’s efforts to build its own electric car have been rumored for years, with a recent report from Wired saying that Apple had driven over 45,000 miles using the autonomous driving tech it’s developed.

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