Catch+Release, a San Francisco, CA-based content licensing marketplace, received an investment from Roller Labs Ventures, the corporate venture capital fund of Canadian Tire Corporation.
The amount of the deal was not disclosed.
The company intends to use the funds to further expand adoption among brands to properly license authentic visual content.
Led by Analisa Goodin, CEO and Founder, Catch+Release is a content licensing marketplace for brands and creators. Brands, including Meta, Amazon, Uber, Disney, Nike, and ESPN, bring high-performing campaigns to market with content sourced and licensed by Catch+Release.
Commenting on the news, Analisa Goodin said: “This investment from Roller Labs Ventures represents a strong signal that there is a growing need to deliver real visual content from real people across all types of storytelling media. In a world saturated with staged visuals, Catch+Release stands at the forefront of a movement toward genuine and compelling storytelling. This partnership not only validates our mission but propels us further in our quest to redefine how companies communicate with their audiences.”
FinSMEs
27/02/2024