Prior to this year’s show, Geneva International Motor Show (GIMS) CEO Sandro Mesquita told Autocar that this push for “bespoke content for the public” was designed to help visitors “decode the theme of Auto Future Now”.
He said the different show zones would evolve year by year according to emerging themes and technologies but “the brands will stay the stars of the show”.
As part of its bid to make exhibiting at Geneva more attractive, GIMS also provided “plug-and-play” booths to attendees, which minimised set-up costs and time commitments.
Following the 2024 show, Mesquita said in a statement: “Our event has proven its importance, underscoring the need for professionals and the general public to meet to exchange, discover and live an experience.
“The show concept, mixing traditional stands and thematic zones, was particularly appreciated for its relevance and ability to offer a rich and diversified experience.
“This new format also allows for increased flexibility in the offering to exhibitors, enabling them to adjust their participation in GIMS either through a traditional custom stand or within a thematic zone according to their needs.”