Kia India, a leading premium carmaker, has announced up to 3% price increase across all its mass models, including Seltos, Sonet & Carens, starting April 1, 2024. This decision is attributed to the escalation in commodity prices and supply chain-related inputs. It marks the first price adjustment by the company this year.
Commenting on the price adjustment Hardeep Singh Brar, National Head -Sales and Marketing, Kia India said, “Due to the continuous increase in commodity prices, adverse exchange rate and rising input cost, we are compelled to implement a partial price hike. The company is absorbing a significant portion of the increase, allowing customers to continue driving the cars without a major dent in their pockets”.
Kia has sold almost 1.16 million units in India and overseas markets combined to date. Its best-selling innovation, Seltos, has surpassed 613,000 unit sales, followed by Sonet with over 395,000 units and Carens with 159,000 units.