LinkedIn is testing a new feed of TikTok-like vertical videos. The feature hasn’t been publicly announced but it’s been spotted by users in recent days and the company confirmed the tests to TechCrunch.
According to a screenshot shared by Instagram employee Jenny Eishingdrelo and a video posted to LinkedIn by influencer marketing exec Austin Null, the new feed will appear in a separate “video” tab in the LinkedIn app. Users will be able to scroll vertically to move between clips, much like TikTok or Instagram Reels.
It’s not the first time the company has hopped on a trendy format. LinkedIn previously experimented with a Stories feature for disappearing posts. That feature lasted less than a year, though the professional network hinted at the time that it wasn’t done with its video experiments, saying it was working “to evolve the Stories format into a reimagined video experience across LinkedIn.”
Presumably, LinkedIn is hoping the feed will showcase content from its ranks of professional creators and thought leaders, many of whom are already posting video to their feeds. However, it’s not clear how many of the site’s users are interested in a dedicated video feed for workplace-related content.