Greaves Electric Mobility, the electric mobility segment of Greaves Cotton, Friday said it has appointed K Vijaya Kumar as its executive director and CEO.
In his new role, Kumar will lead the company’s initiatives in product development, dealer distribution and market expansion, among other areas.
“We extend a warm welcome to K Vijaya Kumar, the newly appointed executive director and CEO of Greaves Electric Mobility,” Nagesh Basavanhalli, non-executive vice chairman of Greaves Cotton, said in a statement. “His established track record and experience in growing businesses will facilitate our progress in the electric mobility space.”
With over three decades of experience in the mobility sector, Kumar has served as the managing director and CEO of SAR Group’s e-mobility business, shaping the growth of electric vehicles.
His return to Greaves marks a significant milestone, having previously served as the president of the automotive business at Greaves Cotton. His career encompasses senior leadership roles at TVS Motor and Bajaj Auto.
Kumar holds an MBA from the National University of Singapore.
