New Delhi: Steelbird Baby Toys has introduced baby helmets tailored for cycling and skating activities. This expansion marks a strategic move by Steelbird Toys, a subsidiary of the world’s largest helmet manufacturer, Steelbird Hi-tech India, to focus on the baby toys segment.
On the sidelines of Ride Asia Exhibition in New Delhi, Steelbird Toys officially launched a range of baby helmets and anti-skid baby bathers. To support its expansion plans, Steelbird Toys will invest INR 20 crores over the next three years to enhance production capabilities and maintain superior quality standards. The company’s emphasis on innovation is evident in products like the Bluetooth Walker, aimed at revolutionizing safety standards.
Steelbird Toys, with a legacy of manufacturing helmets since 1964, maintains its commitment to child safety through ongoing investments in research and development within its Toys division. The company’s product range now includes skating and cycling helmets for children aged 3-12 years, as well as baby helmets and anti-skid bathers we do our own testing in our lab for skating helmets, the company said in a media release.
Srishti Kapur, Director of Steelbird Toys, said, “In India, there’s a noticeable gap in the availability of toys designed specifically for baby safety. Last year, we entered this segment with the launch of baby walkers, including a Bluetooth-enabled model, and within less than a year, we’ve become India’s leading brand in this segment.”
Highlighting the necessity for baby helmets, Kapur revealed alarming statistics from the US where many children are at risk due to the lack of helmet usage during wheeled sports activities. Nearly 50 Children Visit Emergency Departments Every Hour Due to Injuries on Bikes, Scooters, Skates and Skateboards and 40% of parents say children don’t always wear helmets while riding.
In addition to baby helmets, Steelbird has introduced various carrier variants suitable for active infants, offering protection and comfort during various developmental stages. The company aims to continue diversifying its product portfolio over the coming months, catering to the evolving needs of its customers, the company said in a media release.
