Customer reception to Ford hybrid vehicles continues to accelerate, with U.S. sales reaching 17,997 in April, a 60 percent improvement from the same month a year ago and a new monthly record.
Sales of the new F-150 PowerBoost Hybrid set a new monthly record in April – up 93.6% – making F-150 Hybrid America’s top-selling full-size hybrid pickup. Early customers of the new 2024 model are overwhelmingly choosing to upgrade to the available 7.2kW Pro Power Onboard feature, which brings power to a jobsite, tailgate party, or power appliances during a power outage.
So far this year, Maverick Hybrid is the best-selling hybrid pickup overall; customers bought 26,061 Maverick Hybrid trucks over the first four months of 2024. Most of those customers – 59% – are coming from other brands and segments, notably trading in their small SUVs for a Maverick.