To which end, the front of the Cullinan has been restyled with “simple feature lines and crisp edges”. Most obviously, the LED daytime-running lights now run down the edges of the fascia, joining with a new lower bumper arrangement that’s angled up at the sides to give the effect of a yacht breaking through water.
The grille has been given a new look, too: it is now framed top and bottom by horizontal chrome bars, and a new protruding edge below gives the impression that it is sitting atop a plinth. Plus, it now lights up for the first time.
There is a new feature line on the side, running from the brake light to the middle of the rear wheel, and the rear valance now kicks up at the back and is painted high-gloss black to better reflect the road and “create a sense of motion on these fixed forms”.
A new rear bumper rounds off the body design changes, incorporating a stainless steel skidplate, and the aluminium wheels are one inch larger than before, at 23in.
The more extroverted Cullinan Black Badge is more obviously differentiated from the standard car, now, with black door handles, colour-coded lower bodywork and a bespoke treatment for the air intakes.
Mechanically, the Cullinan is unaltered, with its 6.75-litre V12 producing 563bhp as standard and 591bhp in the range-topping Black Badge.