Tata Passenger Electric Mobility Ltd. (TPEM), a subsidiary of Tata Motors Ltd., has launched its #EasyToEV campaign to address common myths about electric vehicles (EVs) and encourage wider adoption. The campaign, featured during the Tata IPL 2024, aims to educate potential buyers and build confidence in EVs.
The #EasyToEV campaign consists of a series of short videos that tackle misconceptions about EVs, such as range anxiety, charging time, battery life, cost of ownership, maintenance, and the availability of charging infrastructure.
Tata.ev claims that their vehicles can add over 100 km of range in just 20 minutes of charging and that EV batteries last beyond their warranty period. The company also emphasizes the lower cost of maintenance due to fewer parts in an EV and the potential savings of over 4.2 lakh rupees over five years compared to petrol-powered vehicles.
The campaign also highlights that there are more than 1.5 lakh Tata.evs on Indian roads, with over 12,000 public charging stations available across the country. Tata.ev also assures potential buyers that their vehicles are safe to drive during the monsoon season, with IP67-rated motors and batteries that are waterproof and dustproof.
As the EV segment witnesses significant growth in FY 24, Tata.ev aims to capitalize on this momentum and drive the next phase of EV adoption in India. The #EasyToEV campaign is designed to boost confidence among prospective buyers and contribute to the country’s transition towards electric mobility.