Tata Motors expects the Indian passenger vehicle market to grow to 6 million units by the end of this decade and is targeting a share of over 18-20% by FY-30.
A back-of-the-envelope calculation suggests that if the company attains its goals, then it would look to sell over 1-1.2 million vehicles by FY-30
To this end, it plans to add more products and nameplates and expand its addressable market to 80% in the coming decade from the current 53% market it caters to.
Speaking to the analysts on investor day on Tuesday, Shailesh Chandra, MD of Tata Motors’ passenger vehicle business, said, “We will achieve market share growth by leveraging new nameplates. We will increase our addressable market with new nameplates in promising segments.”
At the end of FY-24, Tata Motors was the third largest passenger vehicle maker, with a market share of 14%. In the next three years, the company expects its market share to grow to 16%, before rising another 3-4 pecentage points by FY-30.
“Our market share in our addressable market is 26% (at present). We will strive to deliver 25%+ market share across our entire addressable market. We will target for 18% to 20% market share with our endowments. We will grow faster than the industry leveraging new nameplates and powertrain shifts,” added Chandra.
The presentation slide from the MD of Tata Motors’ car business noted that the launches of Curvv and Sierra will help the company capture the mid-SUV segment, and the additional nameplates in new segments and powertrains will increase our addressable market.
The company has identified five key strategic pillars for TMPV (ICE business) & TPEM (EV business) – increase addressable market by introducing new nameplates, strengthen multi-powertrain strategy to leverage industry powertrain shifts, proactively grow the EV market in India and maintain market leadership, leverage technology to augment products in line with customer demands and finally enhance the profitability through scale benefits, improving mix, and optimization of cost & capex.