C Capital, backed by Hong Kong’s real estate tycoon Adrian Cheng, has led a pre-Series A funding round of Los Angeles-based fan club platform Stanly.
The round, which saw the participation of several investment firms including AppWorks, Goodwater, and Palm Drive Capital, will help the platform ramp up hires as well as enhance its capabilities, according to a release on Thursday.
Rebecca Leung, who previously served as digital lead and advisor at Hong Kong-based films and TV programs distributor Media Asia Entertainment Group, founded the company in 2023 alongside New York-based VC fund Liberty City Ventures; and Popular Culture, an investment firm targeting opportunities in the media and retail industries.
Stanley’s mobile application offers fan-to-fan and artist-to-fan communication and commerce, allowing users to join or create fan-generated artist fans clubs on the platform. So far, the app has attracted 200,000 members since its beta launch in February.
The platform currently supports 50 fandoms behind some of the most popular pop stars including the likes of Taylor Swift, Beyoncé, and Post Malone, among others.