Volkswagen India expands network with new dealership in Amritsar

Volkswagen Passenger Cars India continues to expand its presence with the inauguration of a new dealership in Amritsar, Punjab. This new facility enhances Volkswagen’s footprint to 11 sales and 7 service facilities across 11 cities in Punjab and Chandigarh, making the brand’s range of cars more accessible to customers in the region.

Key highlights of the new dealership

  • Enhanced Brand Footprint: The new dealership in Amritsar increases Volkswagen India’s network to 213 sales and pre-owned car outlets and 145 service touchpoints across 158 cities in India.
  • Showroom Display: The Amritsar dealership features a four-car display, showcasing the Volkswagen Virtus, Taigun, and the flagship Tiguan. Customers can also explore the newly introduced Taigun GT Line and Taigun GT Plus Sport variants.
  • Service Excellence: Managed by a team of 40 highly-skilled professionals, the facility includes 11 service bays to cater to various maintenance and service requirements, ensuring a superlative ownership experience.
  • Convenient Services: The dealership offers Express Service and Volkswagen Assistance, providing doorstep service for minor repairs, breakdown assistance, and other service-related tasks, enhancing customer convenience.

Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, commented “The inauguration of our newest touchpoint in Amritsar highlights our dedication to fulfilling an increasing demand for premium, safe, and reliable vehicles throughout India. Punjab is an important region for Volkswagen, owing to its demand for SUV body styles, making it relevant for our products such as the Taigun and Tiguan. We are confident of providing exceptional services to our customers with our new dealership in Amritsar.”

Tarsem Singh Lally, Dealer Partner at Volkswagen Amritsar, Lally Motors, added “We have a longstanding partnership with Volkswagen India and have been representing the brand across Punjab and Chandigarh. With the new inauguration in Amritsar, we are reinforcing the brand presence in the region. We look forward to welcoming customers in our new touchpoint and providing them an exceptional sales and service experience.”

The new Amritsar dealership is designed to provide a seamless and hassle-free experience for customers. Equipped with advanced service bays, the facility can handle body and paint repairs, vehicle service, and maintenance, along with the provision of necessary spare parts. The Express Service and Volkswagen Assistance further ensure that customers can receive prompt and efficient service without needing to visit the workshop for minor repairs.

Volkswagen India’s expansion strategy underscores its commitment to democratising safe mobility for all, with a network that spans across the nation. By enhancing accessibility to its range of 5-star GNCAP-rated vehicles, Volkswagen continues to prioritise customer safety and satisfaction, reinforcing its position as a leader in the automotive industry.

With the new dealership in Amritsar, Volkswagen Passenger Cars India reaffirms its commitment to providing premium, safe, and reliable vehicles, along with exceptional service, to its growing customer base in Punjab and beyond.

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