Instagram is rolling out another way for users to engage with a smaller group of friends and followers starting today. Close Friends on Instagram Live does what it says on the tin: you’ll be able to limit the viewership of livestreams to just your list of Close Friends. Up to three other people will be able to join your more-intimate broadcasts.
This could help users plan trips, collaborate on homework or simply catch up, Instagram suggests. The update will also give influencers an option for hosting livestreams for a private (and perhaps paid-up) audience.
Since November, users have been able to limit the reach of posts and Reels to their Close Friends. According to Instagram, users are looking for ways to connect with friends and followers more privately. The popularity of features like DMs, Close Friends and Notes attests to that.
Speaking of Notes, Instagram has flagged a couple of under-the-radar aspects of that feature that it introduced in recent months. You can now essentially post a video as a note. This will temporarily replace your profile photo. You’ll also see an Easter egg (in other words, confetti animations) when you wish a friend a happy birthday in a note. This will appear when you include the words “happy birthday” or use birthday-related words while @-mentioning a pal.
Last but not least, Instagram has introduced a welcome feed update. You now have the option to add music to carousel posts that include videos. Until now, it was only possible to add music to carousels comprised solely of photos.