Cover Story
Hyundai Motor India’s upcoming IPO is our main story this time. We delve into why the Korean company has chosen to raise funds via an IPO in India, instead of raising money from any of the overseas markets it has access to. More importantly, we try to find out the company’s post-IPO plans for the Indian market — the models it plans to launch, the market share it wants to achieve and the investments it plans to make.
We also have a story on how rising PV inventories are worrying car dealers, many of whom were forced to shut down last time something like this happened due to the financial costs associated with bulging inventories.
We also take a look at Tata Motors’ plans to take advantage of the trend towards personalised cars and its strategy behind the bifurcation of the company into two.
We also let you in on the ‘secret sauce’ that has helped Bajaj Auto emerge as one of the world’s automotive manufacturing power houses.
In Conversation
Among the industry leaders we interview this time are Sandeep Terwad of Tata Technologies, who explains how automakers are becoming more like IT companies, as well as Manish Jaiswal of NATRAX and Subburathinam P, chief strategy officer of Teamlease Services.
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