Greaves Finance, a non-banking financial company and subsidiary of Greaves Cotton, has appointed P. B. Sunil Kumar as its executive director and chief executive officer starting July 3, 2024. Kumar will lead the company’s initiatives to provide customized financing options for electric two-wheeler buyers and drive the adoption of sustainable mobility solutions through its financial platform, evfin.
P. B. Sunil Kumar, who has previously served as an independent director on the board of Greaves Finance, boasts a 25-year career across various industries including finance, consulting, and healthcare. His past roles include director at Taiki Consulting and Vice President at GE Capital Services India. Additionally, he has held leadership positions at ICICI Bank and worked with Tata Finance Ltd.
As the new Executive Director & CEO, Kumar will be responsible for driving strategic initiatives and enhancing operational efficiencies at Greaves Finance. The company aims to promote sustainable mobility with its evfin platform, which was launched a year ago as a dedicated consumer finance technology platform for electric mobility and other sustainable solutions. The platform is supported by an advanced digital lending suite and innovative asset management technology.
P. B. Sunil Kumar, a Chartered Accountant with a Bachelor of Commerce degree from Badruka College of Commerce and Arts, Telangana, expressed his enthusiasm for his new role.
“India is witnessing unprecedented EV adoption facilitated by rapid infrastructure growth, a favourable regulatory framework, and mass consumer awareness. I look forward to contributing to the catalysis of EV adoption in India and steering the industry towards democratising the EV experience,” said Kumar in a statement.
Greaves Finance is focused on accelerating the adoption of electric vehicles and offers tailored financing options to make electric mobility more accessible to consumers. With Kumar’s extensive experience and leadership, the company is poised to make significant advancements in the sustainable mobility sector.
