Mahindra’s Truck and Bus Division (MTBD) a part of the Mahindra Group, has launched a mileage guarantee scheme for its entire BS6 OBD II range of BLAZO X, FURIO, OPTIMO & JAYO range of HCV, ICV & LCV trucks.
This industry first initiative ‘Get More Mileage or Give the Truck Back’ aims to address the challenges posed by rising fuel prices and evolving regulatory standards.
The new range includes the proven 7.2L mPower Engine (HCVs) and mDi Tech Engine (ILCV) with FuelSmart Technology, Mild EGR with a proven After Treatment System that results in lower Ad Blue Consumption, and many other technological advancements, as well as the cutting-edge iMAXX Telematics solution, all of which ensure guaranteed higher mileage, the press release noted.
Vinod Sahay – President of Trucks, Buses, CE, Aerospace and Defence Businesses – Mahindra & Mahindra Ltd, Member of Group Executive board, Mahindra Group, said, “The ‘Get More Mileage or Give The Truck Back’ guarantee across the truck range is a landmark move that reflects our superior high-tech expertise, profound understanding of the segment and evolving needs of our customers.
This mileage guarantee program is supported by extensive fluid efficiency testing, demonstrates our unwavering commitment to customer satisfaction and operational efficiency. With such initiatives, Mahindra is well-positioned to win over customers and become India’s leading commercial vehicle player.”
Jalaj Gupta, Business Head – Commercial Vehicles, Mahindra & Mahindra Ltd. said, “Our vehicles’ superior technological prowess has resulted in higher fluid efficiency. It was in 2016, when we launched Mileage guarantee in BS3 range. Thereafter we continued this in BS4 & BS6 OBD1 and now launching in BS6 OBD2, which will help increasing the profitability of transporters.
We have seen an increasing impact on transport clients’ margins as fuel costs rise without corresponding increases in freight rates. We saw the need to improve engine efficiency further in order to meet new standards and exceed customer expectations. The new mileage guarantee, embodied by the motto “Zyada Mileage Nahin toh Truck wapas” will provide unmatched value to our customers.”
Furthermore, Mahindra Trucks has the iMAXX telematics technology, allows real-time monitoring and optimization of fleet operations. These trucks also include a Driver Information System, which allows for real-time monitoring of vehicle performance and driver conduct, assuring safe and efficient operations. The system gives customers vital information about the functioning of their fleet, allowing them to make educated decisions and maximise profitability.