It’s the second and final day of Amazon’s latest Prime Day sale, and we’re still keeping track of the best TV deals the event has to offer. As expected, there’s been a whole lot of junk to sift through, but the highlights include a roughly $250 drop for LG’s C3 OLED TV, a $400 discount on the stylish Samsung Frame TV and a few all-time lows on well-reviewed budget sets from TCL and Hisense. If you need a new media streamer, both the Roku Streaming Stick 4K and Amazon Fire TV Stick 4K Max are discounted as well.
You can find our full breakdown of the Prime Day TV discounts that are actually deals below, updated for day two of the sale. It’s worth remembering that this isn’t the best time to buy a new TV: Most manufacturers released their newest models fairly recently, and just about all of those will be cheaper around Black Friday. But if you must upgrade today, there’s still some value to be found. We’ll update this guide again if we find any more good deals before Prime Day ends tonight; just remember that you’ll need to be a Prime member to access most of the discounts.
LG
The 55-inch version of LG’s C3 OLED TV is on sale for $1,097. While that’s not the absolute best price we’ve ever seen, it’s $200 to $300 below the set’s typical going rate. This is a 2023 model, but at this price it’s a nice value if you want the deep contrast, wide viewing angles and fast motion response of a quality OLED panel. It has four HDMI 2.1 ports than can play up to 4K/120Hz with a PlayStation 5 or Xbox, plus it supports Dolby Vision HDR, unlike rival models from Samsung. Its picture quality isn’t absolutely top-of-the-line these days, but it’ll still feel like a massive upgrade if you’re coming to OLED for the first time.
The 2024 version of this set, the LG C4, is available now and looks to offer slightly improved HDR brightness and color volume. It can also play up to 144Hz in 4K, though that’s only really useful if you plan to hook up a gaming PC to your TV. Since the 55-inch C4 costs several hundred dollars extra right now, the C3 is a better value while it’s still on sale.
Samsung
The 55-inch version of Samsung’s The Frame TV is down to $998 for Prime Day. The set has gone for a bit less a few times in the past, but this is still roughly $400 off its average street price in recent months, plus it comes bundled with a bonus cover for the TV’s bezels. Other size options were also discounted on Tuesday, but those now appear to be out of stock.
You’d mainly get a Frame TV for the aesthetic, as the whole thing is designed to mount flush against a wall and hang like a piece of art. You can even use it to display actual artwork and photos when you aren’t watching something. Its image quality is still decent as well, though it’s not on the level of the best LED TVs in this price range, as there’s no mini-LED backlight or local dimming feature to improve its contrast. This 55-inch model does support a fast 120Hz refresh rate, though.
This deal applies to the last-generation Frame TV, which has the model code LS03B. Samsung released a revised model (the LS03D) earlier this year, which gets a bit brighter in HDR according to some reviews and can save a bit more energy when displaying artwork. The older version is a better value while it’s cheaper, but if you must have the latest, bundles that pair the new set with a bezel cover are also on sale. The 50-, 55- and 65-inch versions there are down to $1,098, $1,198 and $1,698, respectively. All of those are new lows, but we’ll inevitably see them drop further as the year goes on.
Hisense
Moving onto newer TVs, the recently released Hisense U7N is back down to $748 for a 65-inch model. That technically matches the set’s all-time low, taking $52 off the street price we’ve seen for most of the last few months, but again, it’ll almost certainly drop further in the future.
Still, if you want a new TV today for less than $1,000, early reviews around the web have called the U7N a strong value. It has a mini-LED backlight with local dimming to help with contrast, it supports Dolby Vision HDR and it can play up to 144Hz in 4K. It still won’t match the colors, contrast or lighting control of a good OLED TV, and its image will wash out much more severely when viewed from an angle. It’s limited to two HDMI 2.1 ports as well. But it should get brighter than something like the LG C3.
Reviews suggest that the U7N isn’t a huge leap over last year’s Hisense U7K, so if you see that older model available for less, it’s worth grabbing instead if you can find it for significantly less. As of this writing, though, that doesn’t appear to be the case.
There’s also the Hisense U6N, a lower-cost model with mini-LEDs and another successor to a well-reviewed TV from last year. That one is on sale, too, but there aren’t many reviews for it just yet, so we’re hesitant to highlight it here.
Hisense
The Hisense U8N, meanwhile, is the next step up from the U7N above. Reviews suggest that it shares many of the same general strengths and weaknesses, but it’s a little better across the board, with brighter highlights, richer colors and deeper black tones.
It’s also more expensive, naturally, but now it’s down to $950 for a 65-inch model, $1,350 for a 75-inch set and $1,798 for the 85-inch version. All of those represent all-time lows, though Amazon is showing shipping delays as of this writing. Regardless, the 85-inch set is $200 below its sale price over the past month, while the others are $150 off. Also note that the 75-inch model uses a different panel type (ADS instead of VA), so it should have better viewing angles but worse contrast than the other size options. Some reviews have noted quirks with the TV getting too bright in HDR as well.
Last year’s Hisense U8K would still be a better value if you can find it on sale at a reputable retailer, but it appears to be out of stock as we write this. If you need a new TV right now, this deal makes the latest model at least a little cheaper than it’s been since it was released.
TCL
For those on a tighter budget, the 55-inch TCL Q6 has dropped to $300 for Prime Day, which is roughly $70 off its average street price in recent months. Outside of a very brief drop to $280 in March, that’s its lowest price to date. The 65-inch variant is also discounted to $400, which is an all-time low.
The Q6 is a lower-tier LED TV from last year. Most reviews we trust say it isn’t the best option in this price range in terms of contrast, colors or brightness. Don’t expect local dimming or any HDMI 2.1 features, either. Instead, it’s worth highlighting because it supports a 120Hz refresh rate, albeit at 1080p or 1440p instead of 4K. If you just want a cheap TV for gaming in the upstairs bedroom or office, that extra fluidity could make the Q6 a decent buy. Just be aware that this model ships with Amazon’s Fire OS, so it’ll work best if you often use Amazon services like Prime Video.
TCL has already released new Q6 TVs for 2024, some of which are currently available for the same price as their predecessors. We haven’t seen any formal reviews for them just yet, so we don’t want to recommend them here, but we’d be surprised if they ended up being worse.
TCL
As its name implies, the TCL Q7 sits just above the Q6 in the company’s lineup, offering up to 4K/144Hz support (on one port), noticeably better contrast and higher brightness according to reviews around the web. It’s still not a premium TV: Its viewing angles are narrow, and you’ll likely need to spend time calibrating it to get an acceptable image. The Hisense U7N should be a better mid-range buy for those who can afford it. But the Q7 is cheaper for Prime Day, with a 65-inch set available for $600 and a 75-inch set on sale for $798. Those are both all-time lows and roughly $100 cheaper than usual. Note that these models run on Google TV instead of Amazon’s Fire OS, plus they support Apple AirPlay, so you can beam videos to them straight from an iPhone.
Roku
The Roku Streaming Stick 4K is available for $29, which is $5 more than the lowest price we’ve tracked but still $10 off the device’s average street price as of late. It’s also the best price we’ve seen in 2024.
This is the runner up in our guide to the best streaming devices. It supports most of the major streaming services (Twitch excluded) and HDR formats, it works with Apple AirPlay, and Roku OS, while aesthetically boring, remains easy to navigate. As with all cheap streaming devices, though, you’ll have to deal with ads across the UI. If you aren’t happy with your TV’s built-in platform and want to watch shows in 4K HDR, you could do worse.
Roku Express 4K+ dongle is also on sale for $27, but that device doesn’t support Dolby Vision HDR, so most people should spend the extra $2.
Photo by Jeff Dunn / Engadget
The latest Fire TV Stick 4K Max is down to a new low of $35 for Prime Day. That’s $5 below the sale price we’ve seen for much of 2024.
As always, you really have to be into Amazon to truly enjoy a Fire TV Stick: Each model is especially saddled with ads, and none of them are shy about steering you toward Amazon-owned services above everything else. There’s no (native) AirPlay or Google Cast support, either. But the Amazon focus may not be the worst thing if you own a network of Alexa devices, and the 4K Max is still a fast performer that supports all the major apps. I’ve found it to be a flexible little device for retro game emulation, too, plus it recently gained the ability to stream Xbox games over the cloud.
If you want something cheaper, the base Fire TV Stick 4K is available for $25, which matches the low we saw during Black Friday. That one has a slightly slower processor and half the internal storage (8GB), and it doesn’t support Wi-Fi 6E (just Wi-Fi 6) or Amazon’s “Ambient Experience” idle mode. But the broad strokes are the same if you’re just looking to save cash and don’t mind getting something a little less futureproof.
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