Reise Moto is doubling down on its ambitions as the company plans to increase its manufacturing capacity twicefold, to four million tyres by the end of the current fiscal year, Yogesh Mahansaria, founder and MD of the company, told Autocar Professional.
Having already invested Rs 250 crore in the plant, Reise Moto, the Indian-European joint venture of the Mahansaria Group with Europe’s Mitas brand dealing in the premium two-wheeler tyre market, is prepared to invest an additional Rs 125 crore. The company, currently operating at 75% capacity, is eyeing a balanced export-domestic mix within the next three years. Its exports currently form around 75% of the company’s tyre sales.
The joint venture’s Gujarat-based facility, spanning 30 acres, churns out a comprehensive range of tyres, with a special focus on performance bikes. The missing piece, radial tyres, is set to be added to the portfolio this quarter.
The company’s strategic focus is on the growing premium and performance-oriented segment, which currently constitutes 10–15% of the Indian two-wheeler market. Mahansaria envisions this share doubling in the coming years, fuelled by the introduction of more premium models and rising consumer affluence. While commuting remains the primary use case for two-wheelers in India, the performance and leisure segment presents a lucrative opportunity, he added.
As part of our omni-channel distribution strategy, Reise Moto is present in over 25 dealer partner stores across 10 plus cities and is aiming to expand its footprint to major metropolitan areas and tier 1 towns. Moreover, the company has also forayed into European riding gear, through partnerships with brands like Acerbis and Tucano Urbano, positioning it as a one-stop shop for the discerning biker. The company announced the inauguration of its first exclusive brand store in Mumbai, last month.