Tesla’s profits sank sharply in the second quarter of 2024

Tesla published its second quarter earnings report in which the company said it earned $1.48 billion in net income on $25.5 billion in revenue. That represents a 2 percent increase year over year compared to $24.9 billion in revenue in Q2 2023, but a 45 percent drop in net income.

Tesla’s gross margins were in the spotlight again, as bullish investors hoped to see improvements after years of steady decline. Rampant price cutting and cooling demand, as well as cheaper financing, have pushed the company’s once vaunted margins to their lowest point in six years.

The company reported 18 percent gross margins based on generally accepted accounting practices, slightly more than the 17.4 percent reported last quarter but down slightly from Q2 2023.

In its letter to shareholders, Tesla celebrated the fact that “EV penetration returned to growth” globally, which the company said was attributable to improving sentiments from customers.

“We believe that a pure EV is the optimal vehicle design and will ultimately win over consumers as the myths on range, charging and service are debunked,” Tesla said.

The news comes after a better-than-expected delivery and production report earlier this month, which sent the company’s stock soaring. Tesla is producing and delivering fewer vehicles than it did a year ago — 4.76 percent and 14 percent, respectively — but it still beat expectations on Wall Street, which had been anticipating far worse numbers.

It has unquestionably been a whiplash of a quarter for the company. Tesla abandoned its plan to build a more affordable “Model 2” vehicle — and then recommitted to it. Musk announced a robotaxi reveal event for August, but then delayed it until October. The company embarked on a massive series of layoffs, including the entire Supercharger team — and then hired many people back. Tesla’s advanced driver assist technology came under harsh scrutiny after a previous recall failed to prevent driver misuse. And Tesla shareholders again approved a massive pay package for Elon Musk, after a judge tossed out the first one.

On top of all that, Musk endorsed Donald Trump for president, inserting his companies into a fraught political environment that is likely to have repercussions for Tesla’s sales and brand reputation.

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