In a significant move to accelerate India’s transition to electric vehicles, the Ministry of Heavy Industries has announced a two-month extension of the Electric Mobility Promotion Scheme 2024 (EMPS 2024).
The scheme, which was originally set to conclude on July 31, 2024, will now run until September 30, 2024. Additionally, the government has increased the scheme’s outlay from Rs 500 crore to Rs 778 crore.
EMPS 2024, launched on April 1, 2024, aims to promote the adoption of electric vehicles (EVs) across India, focusing primarily on two-wheelers (e-2W) and three-wheelers (e-3W), including registered e-rickshaws and e-carts. The scheme is designed to support the government’s green initiatives and foster the growth of the EV manufacturing ecosystem in the country.
Under the revised targets, EMPS 2024 aims to support 560,789 electric vehicles, comprising 500,080 e-2Ws and 60,709 e-3Ws. The scheme places a greater emphasis on providing affordable and environmentally friendly public transportation options, with a focus on commercially registered vehicles. However, privately or corporate-owned registered e-2Ws are also eligible for incentives.
This new scheme follows the highly successful Faster Adoption and Manufacturing of Hybrid and Electric Vehicle (FAME) II program, which concluded in March 2024 after subsidizing 13.65 lakh two-wheelers over its three-year run. The sudden withdrawal of FAME II subsidies in March 2024 had caused significant disruption in the e-2wheeler market, with major players like Okinawa, Ampere, and Hero Electric experiencing a sharp decline in sales due to price increases of around 25%.
The extension and enhancement of EMPS 2024 come as a welcome relief to the EV industry, which has been eagerly awaiting government support following the conclusion of FAME II. The move is expected to help stabilize the market and encourage continued growth in EV adoption.
To promote advanced technologies, incentives under EMPS 2024 will only be available for EVs equipped with advanced batteries. The scheme also incorporates a Phased Manufacturing Programme (PMP) to encourage domestic manufacturing and strengthen the EV supply chain, aligning with Prime Minister Narendra Modi’s vision of Aatmanirbhar Bharat (Self-Reliant India).
While the extension of EMPS 2024 is a positive step, industry analysts note that challenges remain. These include the need for more liberal financing options from banks and the task of appealing to traditional two-wheeler buyers beyond early adopters. Additionally, technological hurdles, such as the complexities of electrifying motorcycles – the preferred format for many Indian consumers – continue to impact the speed of EV adoption.
As the Indian EV market evolves, both new entrants like Ola Electric and Ather, and legacy players such as Hero MotoCorp, Bajaj Auto, and TVS Motor are ramping up their efforts in the electric two-wheeler space. With the government’s renewed support through EMPS 2024, the industry hopes to overcome recent setbacks.