VIDA, the mobility brand of Hero MotoCorp, has partnered with Procam International as the “Electric Two-Wheeler Partner” for the 20th edition of the Tata Mumbai Marathon.
This partnership with the Tata Mumbai Marathon follows VIDA’s successful collaborations with Procam’s running events in Bengaluru and Delhi.
VIDA is set to curate an experiential journey for the participants through various touchpoints and activations, from pre-race festivities to post run celebrations, the press release noted.
The VIDA V1 will be the Official Electric Scooter of the Tata Mumbai Marathon. It will be utilised for all official requirements throughout the event, reinforcing its role in supporting the race and promoting sustainable mobility.
Since its inception, Tata Mumbai Marathon’s journey has been transformational – from starting a health and fitness revolution that spawned over 1700 races in the country to creating a springboard for Indian long- and middle-distance runners with representation at the Olympics. Procam distance running events have also opened a new paradigm for sports sponsorships and created an eco-system around the sport estimated at USD 400 million.
More than 1000 NGOs working for multiple causes have cumulatively raised over Rs 429.60 crore using these events as fundraising platforms, making them India’s largest sporting platforms for philanthropy.