Todd Willing is the head of Ford Design, effective Aug. 27, 2024. He leads design for Ford and Lincoln brand vehicles worldwide. He previously was global design director for Ford Model e. Willing began with the company in 2003.
His automotive journey began in high school as part of a work experience program offered by Ford’s Australian Design Studio. During his time at Ford, Willing has played a pivotal role in shaping iconic Ford vehicles, working on products destined for markets around the world. He has had assignments in Japan, Germany, England and the U.S., and he led the Ford Asia-Pacific design studio in Melbourne, Australia.
He was part of the design teams behind vehicles including the 2007 Ford Mondeo, 2009 Ford Fiesta, 2010 Ford Focus and was exterior chief designer on the 2017 Ford GT. While serving as global design director for Ford Trucks and SUVs, Willing led teams responsible for the F-150, Super Duty, Ranger, Bronco, Maverick, Explorer and Expedition vehicle lines.
Willing earned a bachelor’s degree in industrial design from Monash University in Australia. He is based in southeastern Michigan, where he lives with his wife and three children.