Hero MotoCorp has elevated Sanjay Bhan as Chief Business Officer – Global Business, to the role of Executive Vice President from September 01, 2024.
In this expanded capacity, Bhan, in addition to Global business, will now also lead the portfolio of Global Product Planning (GPP) and the newly Date of appointment /re-established Global Market Insights function, the company said in a regulatory filing.
“This new function will be our strategic engine, enabling us to anticipate customer and market trends, seize opportunities ahead of time, and further solidify our position as a thought leader in the industry,” the company said in the exchange filing.
Bhan has been with Hero MotoCorp since 1991. In his current role as Head of Global Business, Sanjay has steered our expansion into Southeast Asia, Africa, and Latin America, and now, we stand on the brink of entering new geographies in Europe and Brazil.
In his expanded role, Sanjay will continue to report to the CEO for Global Business and GPP. Additionally, he will report directly to the Executive Chairman as the head of the Global Market Insights function while also leading the sports vertical.