Honda Cars India Ltd. (HCIL) has launched a new multi-media campaign for its ‘Great Honda Fest,’ coinciding with the start of the festive season.
The campaign highlights various festivals celebrated across India, including Onam, Ganesh Chaturthi, Durga Puja, Dussehra, and Diwali. It illustrates how Honda vehicles are integrated into these celebrations, reflecting the traditions and joy associated with each festival.
Commenting on the campaign, Kunal Behl, Vice President, Marketing & Sales, Honda Cars India Ltd., stated, “Festivals bring joy and unity, and with the ‘Great Honda Fest’ campaign, we aim to celebrate this spirit. Additionally, HCIL has introduced a special festive price for the ‘S’ variant of the Honda Amaze, available in both MT and CVT. This offer is designed to make the Amaze more accessible to customers, particularly in markets where demand for these variants is increasing.”
As part of the ‘Great Honda Fest,’ the company is offering several benefits on its premium car range, including a 3-Year Free Maintenance package. Customers can also take advantage of cash discounts, loyalty bonuses, exchange offers, and corporate discounts on select models, such as the Honda Amaze, Honda City, Honda City e:HEV, and Honda Elevate. These offers are available at authorised Honda dealerships across the country for a limited time and apply to specific model variants.
The Honda City Hybrid’s powertrain is a complex piece of kit, so we’ll try to break it down part by part. As with any strong hybrid arrangement, there’s an engine, electric motors and a lithium-ion battery pack.
Like the standard City petrol, the City Hybrid gets a 1,498cc, four-cylinder petrol engine. However, the City Hybrid’s unit runs the more efficient but less powerful Atkinson cycle, which explains why it makes a lower 98hp and 127Nm (versus 121hp and 145Nm). Complementing the engine are a pair of electric motors, the first of which is a 95hp electric generation motor.
Driven by the engine, this motor is there to charge the lithium-ion battery pack located at the back. The second motor is a 109hp and 253Nm traction motor that draws power from the battery and the generator motor to actually drive the front wheels.