Posted 1/17/2018 5:00 PM: 07CET
CLINTON TOWNSHIP (UNITED STATES), Jan. 17 (EUROPA PRESS) –
The paint company Axalta Coating Systems has published the conclusions of its 65 Global Report on popularity of color in the automotive industry, which presents the white tone as the preferred by consumers worldwide in 2017, with 39% of the total, where white pearl is also included.
For its part, black is positioned as the second most popular color worldwide, with 16% of vehicles, ahead of gray, with 11%, silver, with another 11%, and blue, with a 7%
“With a modern look, white is still the best selling color in the world”, said the head of Color Marketing at Axalta for North America, Nancy Lockhart, who also stressed that pearly white tones have increased by 4% in popularity with respect to 2016.
By region, in Asia, 52% of the vehicles sold were white, highlighting the case of China where this figure rises to 62%. In Europe, gray is more popular than anywhere in the world, with 20% of registrations, although in South America this color went from 8% to 11% of the units sold.
In North America, the blue gained popularity in 2017, especially in the segment of compact sports vehicles, where it has increased 6 points, to reach 16% of those enrolled.
“Recently, blue has a growing trend in several versions, from shades with high chroma to light metallic colors, and gray has been increasing as the next neutral color in the popularity list,” said the color designer. for OEM cars in Axalta for the Europe region, Elke Dirks.
On the other hand, the company has presented the color for the automotive industry of 2018, the ‘StarLite’, which is a clear and reflective white tone, which uses the three-layer process of Axalta, formulated with synthetic pearlescent particles, to create an effect pearled