Short-term vehicle change possible: Mercedes and BMW offer cars by subscription

01/17/2018

Short-term vehicle change possible Mercedes and BMW offer cars on subscription

Daimler

Mercedes AMG GT R

Daimler Show stock market chart and BMW are trying out a new sales model: Customers should no longer just buy or lease the cars, but also rent by subscription. The reports the trade journal “Automotive News”,

“We have to learn,” cited the sheet Mercedes sales director Britta Seeger. “We want to try this in different markets.” Let it go in the US.

Also BMW Show stock market chart therefore explores the subscription model. “Most likely,” the Munich will also offer cars on subscription, quoted “Automotive News” North America chief Bernhard Kuhnt. A smaller pilot project will probably be launched together with BMW Financial Services in the USA. For details, both companies are still silent.

The German premium manufacturers are by no means pioneers in the business model, in which customers can switch between different vehicles during the term. Among others already collect Cadillac, Porsche Show stock market chart and Volvo experiences with it.

Also Audi Show stock market chart has already tried in the field – in Berlin, among others. The program “Audi Select” is currently no longer offered to customers.

However, Mercedes is obviously not convinced of the idea. “If the sun is shining on the weekend and everybody wants a convertible – what happens then?” Seeger asked. She will find out.

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