VW boss says European market shrinking amid tougher competition

<p>VW CEO Oliver Blume announced cutbacks in Germany due to a shrinking European market.</p>
VW CEO Oliver Blume announced cutbacks in Germany due to a shrinking European market.

Volkswagen‘s CEO, who is pushing for unprecedented cutbacks in the German carmaker’s home market, said change was needed because the European market is shrinking while competition is increasing.

Speaking in an interview in Sunday paper Bild am Sonntag, Volkswagen CEO Oliver Blume said “the pie has become smaller, and we have more guests at the table”.

“Fewer cars are being sold in Europe. At the same time, new competitors from Asia are forcefully pushing into the market,” he was quoted as saying.

Volkswagen said on Monday it was considering taking the unprecedented step of closing factories in Germany and ending job guarantees at six of its plants in a drive to deepen a 10 billion euro (USD 11 billion) cost-cutting plan.

  • Published On Sep 9, 2024 at 02:49 PM IST

Join the community of 2M+ industry professionals

Subscribe to our newsletter to get latest insights & analysis.

Download ETAuto App

  • Get Realtime updates
  • Save your favourite articles
Scan to download App

Go to Source