To mark the 75th anniversary of the founding of Auto Union GmbH in Ingolstadt, a new feature is being added to the Audi Tradition app: Anyone interested in learning more about Audi’s beginnings in Ingolstadt can now take a digital city tour that can be accessed anytime and anywhere, at home or on the go. The app is particularly useful as a virtual tour guide on location in Ingolstadt, taking users on a walk to discover Auto Union’s historic sites. The Audi Tradition app can be downloaded free of charge from all major app stores for iOS and Android smartphones.
The digital city tour invites anyone interested in Audi’s history to discover the company’s early years in Ingolstadt at their own pace. It guides users to a total of 18 locations in four areas of downtown Ingolstadt, providing information about the former Auto Union production sites. The classic one-and-a-half-hour tour on the app starts at the Provisioning Office, passes by the buildings where two-wheelers and vans were built on the “banana lot” (named for its shape), and ends at the former barracks, which now house the police and the tax office. An exciting before/after feature compares images to provide even more information about the few remaining historic buildings and the many that are now gone. After the tour of the former Auto Union production sites, those who want to delve even deeper into the company’s history are invited to tour the Audi museum mobile using the Audi Tradition app – including the current special exhibition “Form vollendet” (German for “form perfected”) on aerodynamics from 1945 to the present day.