The Toyota Prius and Rav4 are no longer Prime

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Toyota’s Prius and Rav4 Prime will be called “Plug-in Hybrid” for the 2025 model year.

By Umar Shakir, a news writer fond of the electric vehicle lifestyle and things that plug in via USB-C. He spent over 15 years in IT support before joining The Verge.

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red rav 4 rear three quarter view against a building.

The new 2025 Rav4 “Plug-in Hybrid.”
Image: Toyota

Toyota’s Prius had its full glow-up redesign for 2023, and now the automaker is switching up its name, too. The 2025 Prius Prime will now go by a more straightforward name: Prius Plug-in Hybrid. The same goes for the Rav4 Prime, which is now called the Rav4 Plug-in Hybrid.

Toyota says the name change “is intended to help consumers more easily identify the powertrain choices” among Prius and Rav4 models. The 2025 versions of the Prius Plug-in will also have an updated “PHEV” (Plug-in Hybrid Electric Vehicle) badge on the rear. The Rav4, meanwhile, will no longer have a blue halo in the Toyota logo on both the front and rear.

The specs for the new 2025 Prius models seem unchanged otherwise — the plug-in version still has a 13.6 kWh battery with a max range of 44 miles of electric-only driving on the SE trim.

red prius on top of hill with town view

red prius on top of hill with town view
It’s the same good looking Prius, otherwise.
Image: Toyota

The Rav4 has an 18.5kWh battery with 42 miles of EV range, plus it supports 6.6kW charging speeds, which takes about 2 hours to charge up on a Level 2 charger (the Prius takes about 4 hours).

Toyota has been pushing a hybrid-first agenda lately and taking the wait-and-see approach with EVs. The automaker has only launched one ho-hum EV model in the bZ4x, but may change course with the promise of a three-row electric SUV for the US soon.

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