In FY24, Enterprise Mobility continued to evaluate the many ways technology can be leveraged to enhance team member and customer experiences, including ways to reduce friction in the travel journey, better inform decision making, and help employees serve customers.
Photo: Enterprise Mobility
Enterprise may be synonymous with rental cars, but the latest reach of the company now spans far more: fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, truck rental, vehicle subscriptions, luxury rentals, and technology solutions.
In October 2023, the mobility portfolio aligned under a new corporate brand — Enterprise Mobility — to reflect, connect and promote its full line of companies and services.
One year later, this focus on developing its mobility portfolio, along with strong global growth, helped drive record revenue of more than $38 billion for Enterprise Mobility, including its subsidiaries and affiliate Enterprise Fleet Management, in fiscal year 2024 (FY24).
Chrissy Taylor, president and CEO of Enterprise Mobility, summed up company achievements in a recent news release. “We have worked diligently to connect customers with mobility solutions that meet their needs while offering the customer service that has defined our brands for generations.”
Supporting Mobility Ventures Across the Globe
Enterprise Mobility manages three of the world’s premier car rental brands: Enterprise Rent-A-Car, National Car Rental, and Alamo. These companies handled millions of business and leisure travelers around the world in FY24. In addition, Enterprise-branded business lines provided a range of mobility services for customers globally and contributed to Enterprise Mobility’s FY24 success.
Highlights include:
- Enterprise Fleet Management has about 900,000 vehicles under management in the U.S. and Canada, with a leased fleet size of more than 720,000, representing a growth of 8% year over year. Strong organic business growth fueled the opening of five new locations across North America to meet rising client demand and support clients previously serviced out of nearby cities.
- Commute with Enterprise served more than 50,000 riders with over 10,000 vehicles on the road, which eliminated more than one billion commuter miles, and reduced more than 400,000 metric tons of CO2e.
- Enterprise Car Sales achieved double-digit business growth and opened seven new dealerships in the U.S., increasing its total number of dealerships to 161 with more planned in FY25.
- Enterprise Truck Rental celebrated 25 years and now has more than 575 locations across North America. The launch of Truck Rental’s new Flex-E-Rent product has offered customers a flexible, customized rental program to help their businesses grow.
- The Flex-E-Rent business line in the U.K. and Ireland generated record revenue.
The organization’s corporate-owned subsidiaries in Europe all reported revenue growth, including double-digit paces in France, Ireland, and Spain. The U.K. business celebrated its 30th anniversary and has now grown to more than 480 branches and 6,400 team members.
Its three rental car brands were introduced through franchise partners in Chile, the U.S. Virgin Islands, and Thailand in FY24, bringing the brands’ global reach to more than 9,500 locations across more than 90 countries and territories.
Improving Customer and Employee Experiences
In FY24, Enterprise Mobility continued to evaluate the many ways technology can be leveraged to enhance team member and customer experiences, including ways to reduce friction in the travel journey, better inform decision making, and help employees serve customers.
“Our approach is the same – whether it’s AI, connected cars, EVs, or any new technology – we assess and learn how we can use these tools and technologies to deliver a better experience,” Taylor said. “It’s an evolution, not a revolution.”
Enterprise Wins Multiple Awards
Among key awards and recognitions this year:
- National Car Rental and Enterprise Rent-A-Car captured the top two spots in the annual J.D. Power 2024 North American Rental Car Satisfaction Study.
- Enterprise Mobility brands also once again took three of the top five spots in the Best Rental Car category of Travel + Leisure’s 2024 World’s Best Awards. These awards — which ranked National the No. 1 rental car provider, Enterprise No. 3 and Alamo No. 4 — recognize the destinations and companies that exemplify excellence in the travel industry.
- As a direct result of the workplace culture it has cultivated, Enterprise Mobility was named a 2024 Gallup Exceptional Workplace Award Winner with Distinction. Only five of the 60 Exceptional Workplace Award Winners worldwide earned this top recognition from Gallup. A record number of global team members relocated in FY24 and more than 22,000 were promoted or took on new roles.
Taylor added: “To create better experiences, we must innovate and explore new possibilities to meet the ever-changing needs of our customers.”