Malaysian private equity and venture capital firm Kairous Capital has led a $1.5-million investment in Vietnam-based PangoCDP, a B2B startup that connects businesses through social chat apps integrated with a customer data platform.
Kairous Capital is a cross-border venture capital firm focusing on China and Southeast Asia with offices in Kuala Lumpur, Shanghai, and Hong Kong.
The seed investment in PangoCDP was joined by CyberAgent Capital, per a company statement. PangoCDP plans to use the funds to accelerate product development, enhance the platform’s capabilities, and expand market reach. The funding will also be instrumental in scaling the team and forging new strategic partnerships.
Founded in 2016, PangoCDP’s platform allows businesses to understand their customers better, drive personalised interactions, and help businesses to create customer loyalty in a competitive market.
Through its official partnership with Zalo, the company has doubled down on the concept of “Master Channel” – where it provides businesses with tools, solutions, and mini-apps to expand outreach and engagement.
“Given the advancement of the mini-app ecosystem in China, we intend to help the team at PangoCDP’s gain access to the know-how and latest technology in China so that they will always be at the forefront in bringing the best available suite of solutions to the Vietnam market,” said Joseph Lee, managing partner, Kairous Capital.
Kairous’s main investment thesis is to invest in Chinese tech companies and export their technology and expertise to Southeast Asia. It also invests in SE Asian tech companies by referencing proven business models and strategies of tech unicorns in China.
The VC firm’s portfolio companies in APAC include Pulsifi, Technode global, Mercula, Wellous, Softinn, Keyta among others.