We’re in the final stretch of the 2024 presidential election and both sides are pulling out all the stops to get those all-important undecided voters. The Harris/Walz campaign is exploring an unconventional option: a map in Epic Games’ mega online multiplayer hit Fortnite.
The “Freedom Town, USA” map available at 7331-5536-6547 is a little different from the usual Fortnite matches. Forbes senior contributor Paul Tassi played the new map and reported that there aren’t any guns in Freedom Town (probably for obvious reasons). Instead, the game focuses on racing with cars and parkour style. The map also has some campaign signs and decorations for Vice President Kamala Harris and Gov. Tim Walz’s presidential run.
Video games have become a cornerstone of the Harris/Walz campaign. Harris’ camp has its own Twitch page that’s been broadcasting games like World of Warcraft and the latest Madden title as a way to spark discussions with the voting public. The Fortnite map, however, doesn’t look like it’s doing a great job of getting the message out to players. As of this story’s publishing, the map only has less than 300 active players.
Political ads and recruitment in video games isn’t just limited to this campaign cycle. Then-candidate Barack Obama’s 2008 campaign introduced the concept to politics when they purchased ads in 18 games including Need for Speed: Carbon and Madden NFL 13 on Microsoft’s Xbox Live service and the mobile version of Tetris, according to NPR.