Leading automotive manufacturer in India, Mahindra & Mahindra Ltd. recorded its highest-ever SUV sales of 54,504 vehicles in the domestic market in October 2024. The company reported a 25% growth in its SUV segment, while the total sales volume reached a historic high of 96,648 vehicles, including exports.
The automotive giant’s performance was highlighted by strong demand across its SUV portfolio during the festive season. The month kicked off with an extraordinary response to the Thar ROXX, which garnered 1.7 lakh bookings within the first 60 minutes of its launch. In addition to the domestic SUV sales, the company’s export figures stood at 3,506 units, marking an 89% increase compared to the previous year.
Veejay Nakra, President of Automotive Division at M&M, expressed enthusiasm about the company’s performance, noting the positive momentum that continued throughout the festive period. The commercial vehicle segment also showed robust performance, with domestic sales reaching 28,812 units. In the Light Commercial Vehicle (LCV) category, the 2T – 3.5T segment demonstrated strong growth of 17%, with sales of 23,893 units.
The company’s year-to-date performance remains strong, with total SUV sales reaching 314,714 units, representing a 22% growth compared to the previous year. This success reinforces Mahindra’s position as a dominant player in the Indian automotive sector, particularly in the SUV segment.
The Mahindra Group, founded in 1945, continues to maintain its leadership position in utility vehicles and farm equipment, with a significant presence across various sectors including information technology, financial services, renewable energy, and real estate.