Following a robust post-Covid-19 demand surge, the Indian automobile market saw sales stabilise in 2024. Amid growing inventories and the highest discounts since Covid-19, hopes for a robust festive season ran high. Although the season’s early start at Onam was lukewarm, the resilient Indian middle class turned out in full force, driving the industry to a record high in October. Within one month, the unique convergence of significant festivals—Navratri, Dussehra, Diwali, and Dhanteras—amplified this surge.
The industry seemed to be returning to its old habits of pushing metal in the market and resorting to price war through discounting to release piled-up stock and ease the pressure. We bring you the full analysis.
In our endeavour to report on global developments from an Indian perspective, we bring you highlights from EICMA, the world’s largest motorcycle exhibition.
There are stories on Royal Enfield’s strategic entry into EVs, Hero MotoCorp’s plans for European expansion in 2025, and global brands like BMW and Aprilia showcasing India-made bikes for international markets.
The excitement continued with SKODA’s recent entry into the compact SUV segment with the Kylaq.
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