The Sixt team officially opens a new rental car outlet at John Wayne Airport in Orange County, California, on Dec. 2, 2024.
Photo: Sixt USA
Sixt USA opened its 50th U.S. airport location on Dec. 2 at John Wayne Airport (SNA) in Orange County, California, part of the greater Los Angeles metropolitan area and the third most populous county in the state.
The opening marks a milestone in the company’s robust expansion in the U.S., where the global auto rental operation now serves 50 of the country’s most important airports and operates more than 100 locations across 25 states.
Founded in Munich in 1912 by Martin Sixt with a modest fleet of three vehicles, Sixt pioneered the car rental industry in Germany. More than a century later, it operates more than 2,000 branches in over 100 countries worldwide and generated a revenue of EUR 3.62 billion in 2023.
The 50th U.S. airport location further solidifies its presence in the U.S., which is the world’s largest car rental market and has become the company’s most important growth driver.
Located on the arrival level between Terminals A and B, the new branch offers a premium fleet featuring a diverse selection of standard and luxury coupes, sedans, and SUVs. Customers can choose various vehicles to suit their needs, preferences, and budgets.
Since launching operations in the U.S. in 2011, Sixt has grown into a key mobility player in the competitive domestic rental car market by expanding its network, maintaining a high premium share of fleet in the industry, connecting with consumers through premium service and innovative marketing, and by developing a highly-trained staff of more than 2,000 team members who have been integral to the company outperforming competitors in customer satisfaction.
As a result, Sixt achieved revenue of more than EUR 1 billion in the U.S. in 2023, more than doubling its U.S. revenues since 2019. In addition, through the first nine months of 2024, revenues have grown more than 20% over the prior year despite a challenging market environment that has hampered many other market players.
“The opening of our 50th U.S. airport location underscores the successful growth of SIXT and there is more to come,” said Tom Kennedy, president of Sixt North America, in a Dec. 3 news release. “Demand for our premium offerings is high, which demonstrates putting the customer at the center of everything we do has paid off. Sixt is dedicated to serving business and leisure travelers in the markets and destinations that matter most to them.”