Aerome, a premium ambient scenting company, has partnered with MG Select, MG Motor’s premium retail chain, to create signature fragrances for MG’s newest vehicles and retail spaces. This collaboration aims to enhance the customer experience through bespoke scents designed to reflect the luxury and innovation of both brands. The partnership emphasises shared values of luxury, innovation, and sustainability.
Aerome has developed unique fragrances for MG Motor’s Cyberster and M9 models, as well as a signature scent for MG Select showrooms and service centers. These fragrances are intended to create a memorable and distinctive sensory experience for customers interacting with the MG brand. The scents are designed to complement the vehicles’ and showrooms’ aesthetics and enhance the overall brand experience.
“It has been a thrilling experience to craft a signature scent for MG Motors. While the MG Select’s showrooms and service centers needed a signature scent that echoes the brand ethos and values, we also curated individualistic scents featuring the distinctive personalities for both the vehicles, Cyberster & M9. At Aerome, we firmly believe that a bespoke fragrance creates a long lasting and distinctive sensory experience for the discerning buyers, thus shaping up their unique experiences. This partnership exemplifies the perfect synergy between an awe-inspiring innovation in design and our bespoke fragrances. We look forward to creating such wonderful magic together,” said Rishi Chhabaria, Managing Director & Founder of Aerome.
Amber trail
Aerome’s signature fragrance for MG Select showrooms and service centers is called Amber Trail. This scent is designed to evoke MG’s sophisticated and premium brand identity. The fragrance aims to create a welcoming and luxurious atmosphere within these spaces. This adds another dimension to the customer experience beyond the visual aspects of the showroom.
For the MG Cyberster, Aerome created Forest Trails, a fragrance intended to capture the car’s bold performance and dynamic luxury. This scent is meant to complement the driving experience and further enhance the vehicle’s sporty character. It adds a sensory element to the perception of the car’s performance.
MG M9 ethereal glow
The MG M9 features a fragrance called Ethereal Glow, developed by Aerome to convey elegance and comfort. This scent aims to create a relaxing and refined atmosphere within the vehicle, reflecting the M9’s luxurious design. This adds a subtle yet impactful layer to the overall passenger experience.
MG Select is positioned as a separate luxury channel for MG Motor, with its own branding, digital platforms, showrooms, service centers, and customer experiences. The design of the experience centers focuses on minimalism, technology, and sustainability. Aerome incorporated sustainable materials in the creation of its signature fragrances, aligning with MG Select’s emphasis on sustainability. This reflects a commitment to environmentally conscious practices within the luxury retail experience. The fragrances aim to create a “WOW Experience” within these carefully designed spaces. This multi-sensory approach is intended to leave a lasting impression on customers visiting the MG Select showrooms and service centers.
