When cars can tell more than just how they drive Continental is revolutionizing mobile communication.
Continental is presenting an innovative window projection technology at CES 2025 that allows vehicles to project personalized information onto side windows when parked.
The miniature projector, compactly housed in the headliner, uses an electrically darkened side window Projection surface and requires less than half a liter of installation space. The technology is based on the AI travel companion eTravel.companion and the banbutsu platform, which can generate contextual and individual content.
Possible applications include displaying club logos, charging statuses for electric vehicles or route information. Pavel Prouza, Head of User Experience at Continental, emphasizes that the solution strengthens the personal lifestyle of the vehicle and presents content in impressive image quality.
The partnership with banbutsu enables seamless integration of personalized content. Continental plans to further optimize the technology in future generations and make it even more compact in order to create innovative user experiences.