Tata Motors, which has seen design play a remarkable role in driving the volumes of its passenger vehicles such as the Tata Tiago, Tata Punch, Tata Nexon, and Tata Harrier, is reaping the benefits of well-accepted styling and visual appeal of these models.
In this interview, Martin Uhlarik, Head of Global Design, Tata Motors, who has been leading the company’s design initiatives with studios in India, Italy, and the UK, gives insights into emerging trends in design in the automotive industry, while also sharing his advice to budding design students who are eyeing a career in the automotive industry.
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