Executive Home Care’s Senen Cabalfin Named 2024 IFA Franchisee of the Year

Franchise Owner Honored for Excellence in Franchising and Commitment to Community Service

LAS VEGAS, Feb. 12, 2025 /PRNewswire/ — The International Franchise Association (IFA) has named Senen Cabalfin, RN, MSN, CNOR, owner of Executive Home Care franchises in Freehold, Somerset, Tom’s River, and Bergen County, NJ, as a 2024 Franchisee of the Year. Cabalfin was honored at the 65th IFA Annual Convention in Las Vegas, Nevada, for her exceptional leadership, business success, and dedication to serving her community.

The IFA Franchisee of the Year awards recognize the top franchisees from IFA member brands across the country and the world. Nominated by their parent company, honorees are selected for their leadership, commitment to fostering a strong workforce, community service, and support of fellow franchisees.

As a Registered Nurse and a Master’s in Skilled Nursing, Cabalfin brings invaluable healthcare expertise to her franchise operations. Over the past decade, she has expanded her Executive Home Care business across multiple territories, providing top-quality in-home care improving the lives of countless families.

Beyond her business success, Cabalfin is a passionate community advocate. She has led numerous initiatives, including:

  • Serving as Team Captain for the Walk to End Alzheimer’s, leading her franchise to be the #1 fundraiser in New Jersey and earning the Elite Grand Champion 2023 title.
  • Receiving the 2024 Humanitarian Award for her franchise’s outstanding service during the COVID-19 crisis.
  • Being honored as the 2024 Grand Marshal of the Phil-American Friendship Community event in Jersey City.
  • Organizing dental and medical missions for abandoned seniors, scholarships for nursing students, and relief efforts for disaster victims, including those affected by the Maui wildfires.

Cabalfin has also been recognized as one of the Most Influential Women in the Tri-State Area and was the first woman Grand Marshal of Fiesta In America’s 26th-anniversary celebration.

“Senen’s passion, integrity, and dedication to service make her an outstanding leader within Executive Home Care and the franchising community,” said Paul Tis, Brand President of Executive Home Care. “Her commitment to both her clients and the greater community is truly inspiring.”

Executive Home Care is a leading in-home care franchise and member of Evive Brands dedicated to helping seniors and individuals in need of assistance live safely and comfortably at home. For more information on Executive Home Care and its franchise opportunity, visit www.executivehomecare.com.

Media Contact: Rhonda Grundemann 602-739-8810 [email protected]

SOURCE Executive Home Care


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