Tourism sales grow 23% in March, exceeding 116,000 units

In the first quarter it reaches an increase of 14.1%, with 279,368 sales driven by sales of the DANA zone and the growth of electrified

The electrified tourism market grows 69% in March, representing 14.1% of total sales

ANFAC positively values ​​the announcement of the start -up, again, of the Moves Plan until the end of 2025 and retroactively from January 1

Light commercial vehicle registration records 15,939 units, which represents a 15.1% increase

Sales of industrial vehicles, buses, coaches and microbuses, with 2,615 units, descend 13.4%

Madrid, April 1, 2025. The new tourism market records 116,725 new units in March, which represents a growth of 23.2% compared to the same month of 2024. It should be noted that this month has had two working days more than 2024, due to the celebration of Holy Week in March of that year. Anyway, the market continues its positive rhythm since the year started, driven by sales of the Valencia area affected by the DANA due to the Reinicia Auto+Plan. In this province, excluding the capital 5,119 cars have been sold to replenish wrecked vehicles. Even without the Dana effect, the monthly growth would be 17.8%, a very positive number.

In what we have been, the market has already registered 279,368 sales of cars, which represents an increase of 14.1% and approaching the 2019 rhythms, prior to the pandemic.

As for the sales of electrified cars (BEV+PHEV), they reach a remarkable growth of 68.7% in March, until 16,474 new registrations, which represents 14.1% of the total market. In the first quarter of the year, 39,741 PHEV sales and pure electric sales, 46.7% more than the same period of the previous year are added. A figure that from the sector is confident that it can be increased due to the announcement today, by the Government, of the reactivation of the Moves Plan, with an endowment of 400 million euros, until the end of 2025 and with retroactive character from January 1 of this year.

The average CO2 emissions of the cars sold in March fall again to 110.7 grams of CO2 per kilometer traveled, 6% lower than the average emissions of new cars sold in the same month of 2024. In the accumulated of 2025, the average emissions are located at 110.9%, 5.1% less than in the first two months of 2024.

As for channel sales, they all maintain the growth of previous months. Individuals total 44,069 sales, which represents 26.6% more. The market to companies rises 18.4% compared to the same month of the previous year, with 33,174 units. And the rental channel obtains a strong growth of 23.8%, until 39,482 sales.

Light commercial vehicles

Light commercial vehicles enrollments increase 15.1% in March, with 15,939 units. In the total of the year, 42,551 sales accumulate, an increase of 12.5%. As for channel sales, they all achieve outstanding growth. Self -employed sales increase by 20.5%, with 2,479 units. Those aimed at companies increase by 11% and 10,585 sales. While the market for rental reaches 2,875 units, 27.6% more.


Industrialists and bus                                

In March, industrial vehicles, buses, coaches and microbuses decrease again, registering 2,615 sales, which represent a drop of 13.4%. By type of vehicles, the largest decrease is caused in industrial vehicles, which reduce their sales by 15.6%, with 2,220 units. While buses, coaches and microbuses with 395 sales, grow 1.3% more than the same month of the previous year.

Statements              

Félix García, director of Anfac Communication and Marketing, explained that “March has been a very positive month for the market with a growth of 23.2%. We closed a first quarter of the year with a significant increase of 14% in which the 15,025 cars that have been bought to replace the accidents by the Dana in the province of Valencia have also influenced. The files through its digital platform, which accelerates the arrival of aid to the purchase of new vehicles. Moves throughout 2025 with retroactive character.

Raúl Morales, Faconauto Communication Director, indicated that “the increase in registration in this first quarter is mainly due to the good behavior of electrified vehicles sales. Although many of these operations were closed at the end of last year, their accounting at the start of 2025 has allowed manufacturers to advance in the fulfillment of the CO₂ emission objectives set by the European Union, thus avoiding possible millionaire sanctions.

The renewal of the Moves Plan and the 15% deduction in the IRPF to the purchase of electric vehicles, announced today, arrives at a key moment to maintain the dynamism of the market seen in this first quarter and, above all, to contribute certainty to the final customer. With a budget of 400 million euros, validity until December 31 and retroactive character from January 1, the plan offers the security framework necessary to boost demand. From the dealers we were already detecting a 50% drop in the orders of electrified vehicles, precisely due to the lack of visibility on the aid. This renewal, therefore, is excellent news for both consumers and for the whole sector. ”

Tania Puche, director of Communication at Ganvam, stressed that “the sales of new cars close the first positive quarter and do so with a month of March that exceeds 100,000 units for the first time in what we have been for the year. We must bear in mind that the calendar effect allows us to count a working day rather than in March of last year; circumstance that favors the comparative and allows us to narrow the gap with respect to the prepaid levels. Expected Reactivation of the Moves with retroactive character is good news to maintain the inertia of the market in the coming months, although the implementation of a national direct aid plan that facilitates the access of all income to efficient vehicles is necessary and contributes to renew a car park that does not stop aging, already located in the 14.5 years on average. ”

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