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This April, the Seoul Mobility Show 2025 marked a milestone with a record-breaking 451 exhibitors from 12 countries. Guided by the theme “Mobility, Everywhere”, the ten-day event intends to showcase cutting-edge developments in autonomous vehicles, electric mobility, and urban air transport. With over half a million visitors expected, the show reaffirmed its role as a bellwether for global mobility innovation.
RoboBus ASTRA LEO P6: South Korean Debut with Global Impact
At the heart of this year’s exhibition was the RoboBus ASTRA LEO P6 — an autonomous shuttle developed by PIX Moving, and locally deployed and integrated by its Korean partner, Treeze. Making its full-scale public debut at Hall 4 E13, the RoboBus drew large crowds with its sleek, futuristic design and cockpit-free interior. “Various special-purpose autonomous solutions were on display, but the six-seater ASTRA LEO P6 shuttle, with its clean design, stood out the most,” wrote Industry Journal.
RoboBus at Seoul Mobility Show 2025 in South Korea
Equipped with bidirectional driving capability, 360° perception, HMI interfaces, and real-time route optimization, the RoboBus was presented as a plug-and-play solution for smart urban transit. Tech publications such as Robot News and HelloT praised the RoboBus as “a new benchmark for autonomous shuttles,” adding that it “goes beyond existing robo-bus limitations with power and intelligence.” Mainstream media outlets including Money Today, NATE News, CBC news and AVING News featured dedicated coverage, amplifying public interest and industry buzz.
RoboBus at Seoul Mobility Show 2025 Surrounded by Media
At the show, visitors experienced firsthand the potential of next-generation mobility, with the ASTRA LEO P6 Robobus attracting significant attention. Treeze’s expertise in engineering solutions combined with PIX Moving’s robust autonomous platforms demonstrated a shared vision: making future mobility more accessible, efficient, and intelligent.
PIX Partner TREEZE Exhibition booth With RoboBus Presented
PIX Moving x Treeze: A Strategic Partnership Shaping South Korea’s Autonomous Vehicle Future
This strong presence in Seoul is the result of a strategic partnership between PIX Moving and Treeze, forged in 2024. The alliance combines PIX’s expertise in autonomous vehicle platforms with Treeze’s on-the-ground engineering capabilities and market access. The two companies showcased their collaboration at the Seoul Mobility Show 2025, introducing the PIX Robobus and cutting-edge autonomous driving stacks to an international audience. Together, they are committed to advancing autonomous innovation in Korea with the shared vision of a safer, more sustainable future of mobility.
Treeze’s active role also reflects South Korea’s increasing readiness for self-driving technology. With rapid advancements in AI, 5G infrastructure, and sensor technology, Korea is establishing itself as a testbed for next-gen mobility. Notably, the Ministry of Land, Infrastructure and Transport recently unveiled a 2.6 billion KRW initiative to launch and scale autonomous transit services in both urban centers like Seoul and Sejong, and rural regions such as Gyeongju.
Loe P6 RoboBus for DRT Service (Yeosu Expo) in South Korea
“Our collaboration with Treeze marks a major step toward real-world deployments of autonomous mobility in South Korea,” said Angelo YU, Founder & CEO at PIX Moving. “Together, we are not only showcasing cutting-edge technology but also actively shaping how cities and industries can embrace smarter, greener transportation solutions.”
Treeze Exhibition Booth at Seoul Mobility Show 2025
PIX Robo-Ecosystem: Paving the Way into the Autonomous Era
With a top speed of 40 km/h and a range of 100–130 km per charge, the six-seater RoboBus stands as one of PIX Moving’s flagship offerings. In Italy, PIX and partner Tecnocad secured a public license for RoboBus trials in Turin, one of Europe’s autonomous testing hubs. In China’s Guiyang, PIX received the city’s first AV road permit. With deployments underway across the U.S., Japan, Spain and India, the RoboBus is building real-world credibility and operational maturity.
PIX RoboBus Operation in Turin Italy with Partner Tecnocad
Beyond public transit, PIX is branching into new verticals. The RoboShop, for instance, is an on-demand autonomous mobile retail unit that brings shops directly to consumers. Similarly, the Robo-Delivery pod is designed for last-mile logistics, automating local courier operations. The PIX mobility product matrix shares the same smart skateboard chassis architecture as the RoboBus, underscoring the company’s vision for scalable, multi-purpose autonomy.
PIX Moving Smart Mobility and City Robotics Product Matrix
PIX Moving’s efforts also extend into education and open innovation. Its PIXKIT research toolkit — an open-interface, ready-to-use autonomous driving development platform — has been used by universities, R&D institutions and companies from 30+ countries and regions worldwide. The developer kit enables software validation, algorithms development and rapid autonomous vehicle build-up, lowering the entry barrier of autonomous driving applications and driving the further advancement of smart mobility innovations.
Treeze and PIX Moving: Pioneering Real-World Autonomous Solutions in South Korea
The joint presence of PIX Moving and Treeze at the Seoul Mobility Show 2025 was more than a product showcase — it was a declaration of intent. With a vision of autonomous mobility-as-a-service, the two partners are combining cutting-edge vehicle engineering, software intelligence, and strategic market insight to accelerate the autonomous revolution. The RoboBus ASTRA LEO P6’s successful debut in Korea, providing a glimpse of that autonomous future in South Korea — and it is closer than ever.