4 ways Figma is using AI to help you design and build your next project

Figma is a browser-based design tool and platform that helps teams collaboratively sketch everything from website layouts and app screens to interactive prototypes — all in real time. Each year, the company hosts its Config conference to reveal major updates, and this year, at Config 2025, Figma went all-in on AI, embedding it into nearly every new product.

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If Config 2025 made anything clear, it’s that Figma views AI as the glue connecting its entire suite of products. The ultimate goal seems to be giving designers, marketers, and all users some extra brainpower at their fingertips — freeing them to focus more on the big picture and less on the details.

1. Figma Make

Prompt-to-code tool for users of all skill levels

For starters, Figma introduced Figma Make, an AI-powered tool that turns simple text prompts into working prototypes or even functional apps. Want a login screen with two buttons? Just type it in, and the Claude 3.7-powered AI generates a clickable mockup or deployable app — no coding skills required. You can even import existing Figma files and watch the tool remix them in real time.

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Edits can be made directly within the preview pane by selecting specific elements to adjust basics like fonts, styles, and text padding, or by providing targeted AI prompts for further refinement.

Figma Make is rolling out in beta for users with a full seat.

2. Figma Buzz

Visual asset creation tool for brands and marketers

Next up is Figma Buzz, a tool designed specifically for brand and marketing teams to create visual assets at scale. Teams can input their brand guidelines — colors, logos, fonts — and then select from nearly 500 ready-to-use templates. From there, just hit “create,” and you’ll instantly get social posts, ads, and banners, all perfectly on-brand.

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Want different imagery? Buzz includes built-in, AI-powered image generation and editing, letting you quickly create new illustrations, swap backgrounds, or adjust visual styles. Plus, you can apply edits across multiple assets with just one click.

Buzz is currently available in open beta for all users.

3. Figma Sites

Website building and publishing tool for designers

Figma Sites bridges the gap between mockups, design, and actual deployment. Instead of relying on handoffs to developers or third-party platforms, designers can now create responsive, interactive websites directly within Figma.

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The AI kicks in when you need interactions or animations — just input a prompt, and Figma generates the code. Alternatively, you can use pre-built components that automatically adapt to different screen sizes or add your own custom code layers.

Sites is rolling out in beta for users with a full seat, and AI code generation will become available in the coming weeks.

4. More AI features

Integrated throughout the platform

Beyond Make, Buzz, and Sites, Figma has integrated AI across its entire platform.

For example, on the main Design canvas and the FigJam whiteboard, new AI-powered auto-suggest features automatically fill placeholder text, recommend layout adjustments, and quickly build diagrams from just a few keywords. Figma said its text-suggestion and content-fill features are available in beta for Figma Design and Sites users with a full seat.

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There’s also a new “Make and edit images” feature — powered by ChatGPT’s latest image-generation model — that lets you generate, expand, or adjust images directly using simple prompts. According to Figma, its image-generation and editing tools are rolling out in beta across Figma Design, FigJam, Slides, Sites, and Buzz for all users with a paid seat.

FigJam includes additional AI capabilities, such as a new “tone dial” to refine text and tools for quickly removing image backgrounds. Figma said FigJam’s AI tools are available in beta for all paid-seat users.

There’s more

Figma announced Figma Draw as well. It’s a new illustration toolkit featuring vector-editing capabilities such as lasso, multi-edit, and texture brushes. Unlike the other tools, Figma didn’t emphasize any AI capabilities for Draw, but it’s probably only a matter of time before Draw gains intelligent features that help you create vectors on the fly. Figma said Draw is generally available via a toggle in Figma Design for users with a full seat and accessible through Figma Sites, Slides, and Buzz.

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Still, it’s clear that Figma is betting heavily on AI — not just as a trendy add-on or a quick jump onto the bandwagon, but as a genuine design copilot. Whether you’re outlining customer journeys in FigJam, building apps with Make, publishing websites with Sites, or generating batches of banners using Buzz, Figma aims to cut down tedious busywork and free you up to create.

CEO Dylan Field said these updates “bring the power of design and AI to more parts of the product development lifecycle, helping teams move faster from idea to production — all in one place.”

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