Nissan is on the brink of collapsing. After the Honda deal fell through, it looks like another Japanese automaker is tossing it a lifeline. As Nissan struggles to stay afloat, Toyota is emerging as a potential “backer” in a new tie-up.
Are Toyota and Nissan partnering?
“If we don’t take action now, the situation will only get worse,” Nissan’s President, Ivan Espinosa, said during a press conference on May 13.
Facing falling sales, ballooning debt, and slumping profits, Nissan introduced a new recovery plan last week, “Re:Nissan.” The struggling automaker aims to cut costs by 250 billion yen to return to profitability by FY 2026.
As part of its efforts to turn the business around, Nissan will cut 20,000 jobs by FY2027. It’s also abandoning plans to build a new EV battery facility in Japan. Seven other plants will be closed, including one in Thailand and two in Japan.
After its planned EV merger with Honda fell through in February, rumours surfaced that Nissan was scrambling to find another partner.
According to a new report from Japan’s MainiChi, a Toyota executive recently reached out to Nissan about a potential partnership. The tie-up could involve Toyota acting as Nissan’s “backer” to support it while it restructures.
Nissan and Toyota both unveiled a wave of new electric vehicles set to roll out over the next few years. The upgraded Nissan LEAF EV will arrive in the US and Canada later this year with more range, an NACS port, and a new crossover style. It will be one of ten new Nissan or Infiniti models to arrive by 2027.
In Europe, Nissan will launch the next-gen LEAF later this year, followed by the new Micra EV and Qashqai electric crossover. In 2026, the new Nissan Juke EV will join the lineup.
Meanwhile, Toyota’s upgraded bZ electric SUV (formerly the “bZ4X”) will arrive at US dealerships in the second half of 2025.
In 2026, the smaller C-HR electric SUV and rugged bZ Woodland EV will follow. By the end of the year, Europe will see three new Toyota electric SUVs: the C-HR+, Urban Cruiser, and upgraded bZ4X.
Electrek’s Take
Toyota already has a stake in several Japanese automakers, including Subaru (20%), Mazda (5.1%), Suzuki (4.6%), and Isuzu (5.9%), so backing Nissan wouldn’t come as a shock.
Espinosa said Nissan was open to new partnerships. Nissan’s chief said the company will continue collaborating with others, including Mitsubishi, which will use the upcoming LEAF as the basis for its new EV for North America.
Japanese carmakers have been notoriously slow in shifting to all-electric vehicles, which is now costing them in key overseas markets like Southeast Asia, Central and South America, and others.
Chinese EV leaders, like BYD, are quickly expanding overseas to drive growth this year. Next year, it will launch its first kei car (see the first spy shots), or mini EV, which is already being called “a huge threat” to Japan.
Pooling resources and teaming up may be the best (or only) option at this point. Can Toyota help Nissan turn things around? Or will it be too little, too late? Let us know your thoughts in the comments.
Check back soon for details. This is a developing story. We’ll keep you updated with the latest.
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