The BMW Group is bullish on achieving new record sales and revenues in 2018 in spite of extremely high levels of upfront expenditure for new technologies, fierce competition, rising personnel expenses and volatile global, political and economic environment.
The BMW Group, which comprises brands such as BMW, Mini, Rolls-Royce and BMW Motorrad, has registered cumulative sales of 604,629 units worldwide in Q1 CY2018. This marks an increase of three percent (17,392 units) over Q1 2017 numbers.
Harald Kruger, chairman of the board of management of BMW, in Munich said, “In the opening quarter of the new year, we achieved new best-ever figures for sales volume and net profit and implemented some crucial strategic decisions.”
A total of 517,447 BMW cars were sold (+2.8%), Mini posted four percent growth with 86,375 units and Rolls-Royce sold 807 units (+10.1%) BMW Motorrad sold 35,858 units, 222 more than in Q1 2017.
BMW says that sales of its i3 and i8 models along with BMW iPerformance and Mini electric plug-in hybrids have risen by 38 percent. Furthermore, EVs account for over 4 percent of total BMW Group deliveries.
Sales of BMW, Mini and Rolls-Royce vehicles in Asia in the first quarter of 2018 grew by a 6.3 percent to 212,693 units (2017: 200,140 units). China again accounted for the lion’s share of the increase. Sales figures for Europe edged up by 1 percent to 270,725 units (2017: 267,996 units). In the Americas region, the BMW Group recorded volume growth of 4 percent to 106,348 units (2017: 102,238 units). The figure includes 84,630 units sold in the USA, also slightly up year-on-year, which is 3 percent.
The BMW Group is bullish on achieving new record sales and revenues in 2018 in spite of extremely high levels of upfront expenditure for new technologies, fierce competition, rising personnel expenses and volatile global, political and economic environment.
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