+++ BMW Group’s commitment to educational equity enters its third year at the BMW International Open +++ Philipp Lahm Foundation for Sport and Education to receive €1,000 for every eagle made +++ Philipp Lahm: “The BMW Group helps us create opportunities for young people” +++
Munich. Starting this year, the BMW Group is partnering with the Philipp Lahm Foundation for Sport and Education as part of its “Eagles for Education” initiative. The shared goal is to provide children and young people with skills in the areas of physical activity, nutrition, and personal development. At the heart of the programme is the principle of equal opportunities, with a focus on promoting values that are fundamental to society as a whole: fairness, diversity, inclusion, and participation.
For every eagle made during the tournament rounds of the BMW International Open, the BMW Group will donate €1,000 to the foundation. The partnership with the foundation established by honorary DFB captain and 2014 FIFA World Cup winner Philipp Lahm was announced yesterday at Golfclub München Eichenried, where Germany’s only DP World Tour event is taking place until Sunday.
„We look forward to collaborating with Philipp Lahm and his foundation, whose commitment to equal opportunities makes an important contribution to the development of children and young people. We share the belief that sports and education form the foundation for social participation and cohesion,“ said Ilka Horstmeier, Member of the Board of Management of BMW AG, People and Places.
Lahm, who founded the organisation in December 2007, commented: “I am delighted about the partnership with the BMW Group as part of ‘Eagles for Education.’ Together, we aim to equip children and young people with essential skills for a healthy and self-determined life – especially in the areas of physical activity, nutrition, and personal development. The support of the BMW Group helps us to further develop projects like the Philipp Lahm Summer Camp and create opportunities for young people.”
Under the banner of “Eagles for Education”, BMW Group supports educational initiatives at golf events around the world. The company leverages numerous global BMW tournaments to fulfil its role as a responsible corporate citizen and to contribute to solutions for social challenges. At the BMW Golf Cup World Final, BMW Group partners with UNICEF, at the BMW PGA Championship (UK), with the Golf Foundation, at the BMW Championship (USA), with the Evans Scholars Foundation, and now at the BMW International Open (Munich), with the Philipp Lahm Foundation for Sport and Education.