Barely nine months since it was introduced in the domestic market, JSW MG Motor India’s Windsor EV has stormed the domestic electric vehicle industry. Between October 2024 and June 2025, the cool-looking and tech-laden spacious five-seater has clocked wholesales of 30,792 units, accounting for 59% of the company’s total 52,499 passenger vehicles dispatched to dealers.
JSW MG Motor India currently retails seven models comprising six SUVs (Astor, Hector 5-seater/Hector Plus, Gloster, ZS EV and Windsor EV) and one hatchback (Comet EV). And it will launch its first MPV, the luxurious M9, on July 21.
Not only has the Windsor EV become the company’s best-selling product but it has propelled JSW MG Motor India to No. 2 position in the e-PV hierarchy, close on the heels of market leader Tata Motors. According to the company, in addition to metros, the Windsor EV is witnessing demand from emerging markets as well, with non-metros constituting almost 48% of its total sales.
MG Windsor EV’s cumulative nine-month wholesales of 30,792 units give it a 59% share of the company’s total factory dispatches of 52,499 units.
The Windsor EV, which comes with a range of segment-first features, lounge-like seating and a lifetime battery warranty along with the innovative Battery-as-a-Service (BaaS) program user plan for its EVs, has given a new charge to JSW MG Motor India’s sales and also helped buffer the decline in sales for some of its other passenger vehicles, particularly the Hector midsize SUV.
Autocar India’s Buyer’s Guide commentary on the Windsor EV states: “The Windsor EV is MG’s best EV yet . . . spacious, has unique and comfy lounge seats, and a long features list. It drives nicely too, being set up for a smooth and easy-going drive. The ride quality, however, is on the firmer side. The innovative battery hire arrangement is worth looking it.”
The standard Windsor EV’s 38kWh battery makes way for a 52.9kWh one on the Pro (pictured above). Consequently, the ARAI-tested range figure jumps to 449km on a single charge from 332km on the standard Windsor EV.
NEW WINDSOR PRO EV UPS THE VALUE QUOTIENT WITH 449KM RANGE
On May 5 this year, the company launched the Windsor Pro EV which is now the new top-end variant with pricing starting at Rs 18.09 lakh (ex-showroom) and to Rs 13.09 lakh under the BaaS program with a usage charge of Rs 4.50 per kilometre.
Where the Windsor Pro EV stands out is the new 52.9 kWh LFP battery, which delivers a claimed 449km range on a single charge compared to the ARAI-certified 332km in the standard Windsor EV with the 38 kWh LFP battery. Power (136hp) and torque (200 Nm) remain unchanged. On the charging front, the Windsor Pro EV comes with a 7.4 kW AC charger that ‘juices’ it up in around nine-and-a-half hours and with 69 kW DC fasting, a 20-80% charge in 50 minutes.
Key products highlights are new 18-inch allow wheels, three new colour options (Celadon Blue, Glaze Red and Aurora Silver), new beige upholstery in the cabin, V2V (Vehicle to Vehicle) and V2L (Vehicle to Load) functionality, where the battery can be used to charge other electric cars and external devices, as well as a Level 2 ADAS safety suite and powered tailgate.
While the standard Windsor EV targets the Tata Nexon EV and Mahindra XUV400, the new Windsor Pro EV aims to draw buyers away from the 45 kWh variants of the Nexon EV and entry level variants of the Hyundai Creta Electric and Tata Curvv EV.
JSW MG MOTOR INDIA EV RETAIL SHARE DOUBLES TO 32%
Following Windsor EV’s launch in October 2024, JSW MG Motor India’s monthly retail sales have risen massively, with the 4,000-unit mark being surpassed in four of the first six months of CY2025.
While wholesale numbers are essentially factory dispatches to company dealers, retail sales numbers depict the actual customer deliveries and are the real-world indication of a model’s sales. The latest retail sales data, sourced from the Vahan portal (shown above), reveals just how the success of the Windsor EV is reflected in the company’s rapid growth in the past nine months. While the Vahan numbers do not indicate model-wise sales, the strong growth accelerator for JSW MG Motor India clearly is the Windsor EV.
Robust demand for Windsor EV has meant that JSW MG Motor India’s e-PV retail market share has doubled to 32% from 16% in H1 CY2024, and is currently just 6% behind market leader Tata Motors.
With the launch of the Windsor EV barely nine months ago, JSW MG Motor India has made inroads into Tata Motors’ e-PV market share. The company, which also retails the ZS EV and Comet EV, has clocked cumulative sales of 24,152 units in the January-June 2025 period, up 212% YoY (H1 CY2024: 7,727 units).
This translates into an additional 16,425 units and resultantly sees its market share double to 32% from 16% in H1 CY2024. Halfway into CY2025, JSW MG Motor India is just 4,370 units and a 6% market share behind Tata Motors. Not many would have imagined such a scenario a year ago.
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