New EV grant pales in comparison to manufacturer discounts

An overwhelming majority of car makers have craved the return of incentives to boost demand for electric cars in the UK with ever-greater desperation since the start of 2024.

The government’s ZEV mandate, introduced 18 months ago, meant manufacturers faced significant fines for not selling enough EVs, and barely an interview with a top UK exec from a legacy car maker has gone by without them saying they need government help to hit those targets because there is not enough true market demand for EVs.

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