According to Yahoo Finance, Ford has announced plans to launch a midsize four-door electric pickup in 2027 as the first model built on its newly developed Ford Universal Platform. Ford CEO Jim Farley described the initiative as a “Model T” moment, pointing to an all-new production method — the “assembly tree” — that the company believes will make electric vehicles profitable from the outset.
The pickup, expected to be priced around $30,000, will offer more passenger space than a Toyota RAV4 crossover pickup, excluding the frunk and truck bed. Developed by Ford’s “skunkworks” team in California, the Ford Universal Platform is a clean-sheet, software-defined vehicle (SDV) architecture designed to support various body styles, including sedans, SUVs, and vans. Ford says the platform will allow vehicles to be lighter, simpler to build, and made with fewer parts, enabling large-scale production.
Farley said the project aims to deliver affordable, high-performing, and spacious EVs with lower ownership costs, manufactured by American workers. “We took a radical approach to solve a very hard challenge: Create affordable vehicles that are breakthrough in every way that matters — design, technology, performance, space and cost of ownership,” he stated.
As Yahoo Finance reports, Ford’s move comes at a pivotal time for the EV industry, with heightened competition, tighter profit margins, and the upcoming expiration of the federal EV tax credit in Q3 2025. So far, Tesla remains the only automaker producing EVs at scale with sustained profitability, but Ford hopes its new platform and production process can change that.